Internal Strengths And Weaknesses Of John Lewis - 2210 Words

Summary The aim of this report is to explore the internal strengths and weaknesses of John Lewis and the external threats and opportunities for this organisation. Secondly, it will explore how John Lewis could use this SWOT analysis to benefit them in the future. Introduction John Lewis is a British department store that operates in the United Kindom and is well known for its ‘Never Knowingly Undersold’ policy that brings quality products to the UK high streets and online shopping. A SWOT analysis is intended to analyse the organisation s current status and its potential for the future. Morrison (2011, p. 158) states that a â€Å"SWOT analysis is a strategic tool used by businesses to assess the organisation s strengths, weaknesses, opportunities and threats.† Using a SWOT analysis will encompass a detailed evaluation of the organisation for John Lewis, which could be used to benefit the company in the future. As Wetherly Otter (2008, pp. 24-25) says â€Å"The capacity of a business to take advantage of opportunities and resist threats will depend on its internal strengths and weaknesses.† But if John Lewis has the internal strengths to undertake a change a SWOT analysis will help as it was â€Å"designed to enable an organisa tion to take into account internal and external factors that may affect its strategic planning decisions and thus improve its prospects of success† (Harrison, 2014, p. 6). Main Body Strengths Customer loyalty/service Marketing Leading brands Quality RangeShow MoreRelatedINTERNATIONAL STRATEGY - ASSIGNMENT: Case study: Waitrose2838 Words   |  12 Pagesanalysed by internal and external factors. Different types of methods have been discussed in this assignment (e.g. PESTEL analysis, SWOT analysis). INTRODUCTION: Waitrose founded in 1904 by Wallace Waite, Arthur Rose and David Taylor. 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