Different Types of Entry Modes Explained for Japanese...

1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese market. The main aspect of this report will be to discuss the various modes of entries available and the most suitable mode of entry Fashionable should choose to enter the Japanese market with its advantages, disadvantages and reasons to choose that particular†¦show more content†¦More than 130 titles of fashion presses are distributed and their impacts on the dissemination and diffusion of fashion trends are deemed substantial in the Japanese market (Sakaguchi, 1992 as cited in John Fernie, 2004), together with t he impacts of the role model ï ¬ gures of the time and the peer pressures/interactions within and between social groupings. Amongst the 4,000 stores directly operated by Italian luxury fashion houses worldwide, Tokyo has the largest concentration of those brand boutiques, accounting for 188 shops, which is followed by Milan (124), Seoul (108), Paris (92), New York (76) and London (72) (Senken Shimbun, 2000 as cited in John Fernie, 2004). From the above discussion it can be seen that the Japanese Readymade garment market is very big and competitive in nature. The market fluctuates according to the changing fashion trends and the taste of the people. 4.0 SWOT Analysis The overall evaluation of a business’s strengths, weaknesses, opportunity, and threats is called SWOT analysis. SWOT analysis consists of an analysis of the external and internal environments (Philip Kotler, 2006). 4.1 Internal Environments Analysis 4.1.1 Strengths †¢ The main strength of the company is that Fashionable manufactures high quality of garments at very competitive price. †¢Show MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 PagesHughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a databaseRead MoreStrategic Marketing Management337596 Words   |  1351 Pages241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with the industry and market breakpoints Coming to terms with the very different future: the implications for marketingRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same timeRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY